About

Edward George London was established in 2017 and is now a registered trademark.

Edward George London began as a home fragrance brand, with founder Alan George handcrafting candles in his parents’ kitchen. Today, it has evolved into a premier interior design publication and lifestyle brand showcasing exceptional homes, curated guides, distinctive design styles, and carefully selected household items. We provide both inspiration and practical assistance to help you transform your living space into a more beautiful, functional home that reflects your personal style.

Alan George Edward Mehmet

Founder & Publisher

Alan established Edward George London in 2017, starting with handmade luxury candles created in his family home. This passion project quickly grew as Alan combined his Master’s in Town & Regional Planning (MPlan) from the University of Sheffield with his love for interior design and home fragrance. This journey from artisanal candle making to comprehensive interior design content reflects Alan’s belief that beautiful homes engage all the senses.

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Our Evolution

From humble beginnings in a family kitchen to a respected voice in interior design, Edward George London’s growth reflects our commitment to authenticity and quality. As we’ve expanded beyond our original home fragrance products, we’ve strengthened our brand identity—eventually registering Edward George London as a trademark to protect the unique vision we bring to the world of interior design. Throughout this evolution, our attention to detail and appreciation for sensory experiences has remained at the heart of everything we do.

Our Mission

At Edward George, we believe everyone deserves a beautiful home that delights all the senses. We strive to demystify interior design by providing accessible inspiration, practical advice, and thoughtfully curated resources that empower our readers to create spaces they love.

Editorial Approach

Our content combines stunning visuals with expert insights, featuring exclusive home tours, leading designer spotlights, seasonal trend forecasts, and practical how to guides. Whether you’re planning a complete renovation, searching for the perfect scent to complement your space, or simply refreshing your home, Edward George London is your trusted companion on the journey to exceptional living.